As you embark on your skincare journey with apokati, you become part of a larger movement that challenges conventional norms.

It is a call to action, encouraging us to reevaluate our beauty, aging, and self-worth perspectives. By embracing the reality of aging, we empower ourselves to make informed decisions that prioritize our skin's health and overall well-being.

While working for, and exploring many different skincare lines, our founder, Anthony Nove, began obsessing over the ingredients and sought to understand the "why" along with their origin and benefit. 

"I found that many companies out there focus on following trends, rather than refining quality and focusing on a long-term holistic approach to skincare. I’ve been making these things for myself for over 20 years. I didn’t create this line for customers, I created it for myself. I then started sharing it with family and friends and from there the demand kept growing, and apokati was born. I’m now sharing it with you.”

We are involved in every step of the manufacturing process and meticulously formulate and craft our products. We use a long extraction process, unlike most manufacturers, that takes months to ensure our product maximizes all our ingredients' restorative and healing properties.

Small businesses and farmers benefit from our collaboration, promoting sustainability and community support.

All of our facial oil ingredients are third-party tested to ensure purity and transparency.